The Inspiration for our Name

A dedication to Norse loyalty and bravery in battle

In Norse Mythology, Geri and Freki are the two wolves that are said to accompany Odin, the Nordic God of War and Battle, Wisdom and Knowledge, and the Dead. They represent war, death, loyalty, ferocity, and the untamed power of nature.

For an outdoor and performance apparel manufacturer specializing in the highest-quality technical outdoor performance clothing, engineered for the harshest environments and most demanding missions and built for exceptional technical performance and outstanding ruggedness, nothing could inspire us more than Odin’s loyal wolves that master the untamed wilderness of nature with fierce ferocity, fearlessness, and dedication to a higher cause greater than themselves – traits that are built into the core of our functional clothing’s DNA.

Mountain flanks between clouds
Summit in golden evening light
Red-lit summit above the clouds

The name Odin’s Wolves is dedicated to the brave Norse warriors, courageous and loyal enough to follow the call to battle all the way to Valhalla, and our performance clothes are made for those who want to make a difference. Whether you are a soldier heading to your next mission, a police officer keeping our community safe, or a mountaineer and sports enthusiast pushing your limits, our functional clothing will unlock peak performance at any time, in any weather.

The Power of the Himalaya
Rugged peaks of the Himalayas between clouds
Berggipfel im Abendlicht